Marketing de servicio : (Registro nro. 83267)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01010nam a22002895i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 7985 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240210191828.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 991231s2001 ado 000 0 d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 970-10-3325-6 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CO-CtgIUMC |
| Language of cataloging | spa |
| Transcribing agency | coctgiumc |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 |
| Item number | Z372 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zeithaml, Valarie A. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing de servicio : |
| Remainder of title | un enfoque de integración del cliente a la empresa. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2 ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Santa Fé de Bogotá : |
| Name of publisher, distributor, etc. | Litografía ingramex, |
| Date of publication, distribution, etc. | 2001. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | 20180802 09:18:06 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 747 páginas. il. : |
| Other physical details | diagr., fotografías, Incluye Bibliografía, índice. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadeo de servicios |
| General subdivision | Servicios al cliente. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadeo de servicios |
| General subdivision | Clientes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadeo de servicios |
| General subdivision | Relaciones con los clientes. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jo Bitner, Mary. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pérez de Lara Choy, María Isabel. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lozano Hirschfeld, Andrés. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pontón Becerril, Susana. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Madero Irizar, Celina. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Institución Universitaria Mayor de Cartagena - Sede Centro | Institución Universitaria Mayor de Cartagena - Sede Centro | 02/11/2024 | 658.82 Z372 | 009842 | 05/06/2025 | 02/11/2024 | Libros |