| 000 | 01558nam a2200409 a 4500 | ||
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| 005 | 20240210205422.0 | ||
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| 007 | cr cnu---uuuuu | ||
| 008 | 130820s2008 nyu s 000 0 eng d | ||
| 009 | 3326241 | ||
| 020 | _a9780387725796 | ||
| 020 | _a9780387725789 (hbk) | ||
| 020 | _z0387725792 | ||
| 020 | _z0387725784 (hbk) | ||
| 040 |
_aCO-CtgIUMC _bspa _ccoctgiumc _drda |
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| 082 | 0 | 4 |
_a658.872 _bB644 _222 |
| 100 | 1 |
_aBlattberg, Robert C., _d1942- |
|
| 245 | 1 | 0 |
_aData base marketing _h[electronic resource] : _banalyzing and managing customers / _cRobert C. Blattberg, Byung-Do Kim, Scott A. Neslin. |
| 264 |
_aNew York : _bSpringer, _c2008 |
||
| 264 | 1 | _c2008 | |
| 300 |
_a1 recurso en línea (xxiv, 871 p.) : _bilustraciones en color. |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_acomputador _bc _2rdamedia |
||
| 338 |
_arecurso en línea _bcr _2rdacarrier |
||
| 490 | 1 |
_aInternational series in quantitative marketing, _x0923-6716 ; _v18 |
|
| 500 | _aDescription based on print version record. | ||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 506 | _aRestricted to users at subscribing institutions. | ||
| 538 | _aMode of access: World Wide Web. | ||
| 650 | 0 | _aPerfíl del consumidor. | |
| 650 | 0 | _aBases de datos en mercadeo. | |
| 700 | 1 |
_aKim, Pyo ng-do, _d1958- |
|
| 700 | 1 |
_aNeslin, Scott A., _d1952- |
|
| 710 | 2 | _aSpringerLink (Online service) | |
| 856 |
_uhttps://drive.google.com/drive/u/1/search?q=978-0-387-72579-6.pdf _zDar click aqui para ver texto completo |
||
| 942 | _cCF | ||
| 999 |
_c87613 _d87613 |
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