000 | 00839nam a22002775i 4500 | ||
---|---|---|---|
001 | 7098 | ||
005 | 20240210191828.0 | ||
008 | 050706s2014 mx 000 0 spa d | ||
020 | _a9786071512093 | ||
040 |
_aCO-CtgIUMC _bspa _ccoctgiumc |
||
082 | 0 |
_a658.848 _bC359 |
|
100 | 1 | _aCateora, Phillip R. | |
245 | 1 | 0 |
_aMarketing internacional / _cPhipplip R. Cateora, Mary C. Gilly, John L. Graham. |
250 | _a16. | ||
260 |
_aMéxico : _bMc Graw Hill, _c2014. |
||
264 | _c20160303 15:59:26 | ||
300 | _a625 páginas. | ||
650 | 0 |
_aMarketing. _xAnálisis económico. |
|
650 | 0 |
_aMarketing. _xEstructura del mercado. |
|
650 | 0 |
_aMarketing. _xPublicidad. |
|
650 | 0 |
_aMarketing. _xInvestigacion de mercados. |
|
650 | 0 | _aComercio internacional. | |
700 | 1 | _aGilly, Mary C. | |
700 | 1 | _aGraham, John L. | |
942 | _cBK | ||
999 |
_c83275 _d83275 |