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| 005 | 20240815204837.0 | ||
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_aCO-CtgIUMC _bspa _ccoctgiumc |
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_a658.872 _222 |
| 100 | 1 |
_aBlattberg, Robert C., _d1942- |
|
| 245 | 1 | 0 |
_aDatabase marketing _h[electronic resource] : _banalyzing and managing customers / _cRobert C. Blattberg, Byung-Do Kim, Scott A. Neslin. |
| 260 |
_aNew York : _bSpringer, _c2008. |
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| 260 | _c2008. | ||
| 300 |
_axxiv, 871 páginas : _bilustraciones en color. |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_acomputador _bc _2rdamedia |
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| 338 |
_arecurso en línea _bcr _2rdacarrier |
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| 490 | 1 |
_aInternational series in quantitative marketing, _x0923-6716 ; _v18 |
|
| 500 | _aDescription based on print version record. | ||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 506 | _aRestricted to users at subscribing institutions. | ||
| 538 | _aMode of access: World Wide Web. | ||
| 650 | 0 | _aPerfíl del consumidor. | |
| 650 | 0 | _aBases de datos en mercadeo. | |
| 700 | 1 |
_aKim, Pyo ng-do, _d1958- |
|
| 700 | 1 |
_aNeslin, Scott A., _d1952- |
|
| 710 | 2 | _aSpringerLink (Online service) | |
| 856 | 7 |
_uhttps://drive.google.com/file/d/1-mh7PtHnIP5y0UIJtbp5A9OsTJ0uNC0o/view?usp=sharing _zClic aqui para ver el texto completo |
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