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Travel Marketing, Tourism Economics and the Airline Product [electronic resource] : An Introduction to Theory and Practice / by Mark Anthony Camilleri.

Por:

Camilleri, Mark Anthony [autor.]

Colaborador(es):

SpringerLink (Online service)

Tipo de material: Texto

TextoSeries Fecha de copyright: Cham Springer International Publishing : : Imprint: Springer,, 2018Editor: 2018Descripción: XXIV, 213 páginas. 10 illus. : online resourceTipo de contenido:

texto

Tipo de medio:

computador

Tipo de soporte:

recurso en línea

ISBN:

9783319498492

Tema(s):

Clasificación CDD:

338.4791 C154 23

Recursos en línea:

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Contenidos:

Part 1: An Introduction to Travel Marketing -- Part 2: Tourism Economics -- Part 3: The Airline Product.

En: Springer eBooksResumen: This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors. This publication covers both theory and practice in an engaging style, that will spark the readers' curiosity. Yet, it presents tourism and airline issues in a concise, yet accessible manner. This will allow prospective tourism practitioners to critically analyze future situations, and to make appropriate decisions in their workplace environments. Moreover, the book prepares undergraduate students and aspiring managers alike with a thorough exposure to the latest industry developments. "Dr. Camilleri provides tourism students and practitioners with a clear and comprehensive picture of the main institutions, operations and activities of the travel industry." Phili p Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, Evanston/Chicago, IL, USA.

Existencias ( 1 )
Notas de título ( 3 )

Existencias
Tipo de ítem	Biblioteca actual	Signatura topográfica	Estado	Fecha de vencimiento	Código de barras
Libros electrónicos	Institución Universitaria Mayor de Cartagena - Sede Centro	338.4791 C154 (Navegar estantería(Abre debajo))	Disponible

Incluye referencias bibliográficas e índice.

Part 1: An Introduction to Travel Marketing -- Part 2: Tourism Economics -- Part 3: The Airline Product.

This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors. This publication covers both theory and practice in an engaging style, that will spark the readers' curiosity. Yet, it presents tourism and airline issues in a concise, yet accessible manner. This will allow prospective tourism practitioners to critically analyze future situations, and to make appropriate decisions in their workplace environments. Moreover, the book prepares undergraduate students and aspiring managers alike with a thorough exposure to the latest industry developments. "Dr. Camilleri provides tourism students and practitioners with a clear and comprehensive picture of the main institutions, operations and activities of the travel industry." Phili p Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, Evanston/Chicago, IL, USA.