Blattberg, Robert C.,  1942- <br/><br/>
Data base marketing  analyzing and managing customers /  [electronic resource] : 
Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin. 
 - 1 recurso en línea (xxiv, 871 p.) :  ilustraciones en color. 
 - International series in quantitative marketing,  18  0923-6716 ; .
<br/><br/> Description based on print version record. 
<br/><br/>Incluye referencias bibliográficas e índice. 
<br/><br/> Restricted to users at subscribing institutions. 
<br/><br/><br/>Mode of access: World Wide Web. 
<br/><br/><label>ISBN: </label>9780387725796 9780387725789 (hbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Perfíl del consumidor.<br/>Bases de datos en mercadeo.
<br/><br/><label>Dewey Class. No.: </label>658.872  / B644