Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
02787nam a2200409 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
co-ctgiumayor |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240715115034.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr cnu---uuuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
161007s2017 s 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9783658101831 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CO-CtgIUMC |
| Language of cataloging |
spa |
| Transcribing agency |
coctgiumc |
| Modifying agency |
rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
381 |
| Item number |
Z357 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zentes, Joachim., |
| Relator term |
autor. |
| Relationship |
aut |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic retail management |
| Medium |
[electronic resource] : |
| Remainder of title |
Text and international cases / |
| Statement of responsibility, etc. |
by Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Tercera edicion. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Wiesbaden : : |
| Name of producer, publisher, distributor, manufacturer |
Springer Fachmedien Wiesbaden : : |
| -- |
Imprint: Springer Gabler,, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2017 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
2017 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
XVI, 468 páginas. 150 illus. : |
| Other physical details |
online resource. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
texto |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computador |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
recurso en línea |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| File type |
text file |
| Encoding format |
PDF |
| Source |
rda |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Incluye referencias bibliográficas e índice. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Functions, Formats and Players in Retailing -- Strategic Marketing in Retailing -- Marketing Mix in Retailing -- Buying, Logistics and Performance Measurement. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Dedicado al desarrollo dinámico del comercio minorista. La atención se centra en varios conceptos de estrategia adoptados por las empresas minoristas y su implementacin en la práctica. Su objetivo es demostrar las preguntas complejas y múltiples de la gestión minorista en forma de veinte lecciones, donde cada lección proporciona una visión general temática de cuestiones clave y las ilustra a través de un estudio de caso integral. Los ejemplos son todas las empresas minoristas internacionalmente conocidas, para facilitar la comprensión de lo que implica la gestión minorista estratégica e ilustrar las mejores prácticas. En la tercera edición, todos los capítulos fueron revisados y actualizados. Se agregaron dos nuevos capítulos para tratar temas como la responsabilidad social corporativa y la comunicación de marketing. Todos los estudios de caso fueron reemplazados por nuevos para reflejar los desarrollos más recientes. Las compañías minoristas conocidas de diferentes países, como Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, ahora se utilizan para ilustrar aspectos particulares de la gestión minorista. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Comercio. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Administración de ventas. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mercadeo. |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mercadeo. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Morschett, Dirk., |
| Relator term |
autor. |
| Relationship |
aut |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schramm-Klein, Hanna., |
| Relator term |
autor. |
| Relationship |
aut |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
SpringerLink (Online service) |
| 773 0# - HOST ITEM ENTRY |
|---|
| Title |
Springer eBooks |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://drive.google.com/file/d/1CNIO_eUeHqPCFhFTZQ7BV5YKGjmxBMKH/view?usp=sharing">https://drive.google.com/file/d/1CNIO_eUeHqPCFhFTZQ7BV5YKGjmxBMKH/view?usp=sharing</a> |
| Public note |
Dar click aqui para ver texto completo |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Libros electrónicos |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
