Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
02869nam a2200421 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
co-ctgiumayor |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250612154535.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr cnu---uuuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150914s2016 s 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9783319219905 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CO-CtgIUMC |
| Language of cataloging |
spa |
| Transcribing agency |
coctgiumc |
| Modifying agency |
rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658 |
| Item number |
L669 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Looy, Amy.Van, |
| Relator term |
autor. |
| Relationship |
aut. |
| -- |
http://id.loc.gov/vocabulary/relators/aut |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Social Media Management |
| Medium |
[electronic resource] : |
| Remainder of title |
Technologies and Strategies for Creating Business Value / |
| Statement of responsibility, etc. |
by Amy Van Looy. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Cham : : |
| Name of producer, publisher, distributor, manufacturer |
Springer International Publishing : : |
| -- |
Imprint: Springer,, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2016 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
2016 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
XIX, 250 páginas. 69 illus. : |
| Other physical details |
online resource. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
texto |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computador |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
recurso en línea |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| File type |
text file |
| Encoding format |
PDF |
| Source |
rda |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Springer Texts in Business and Economics, |
| International Standard Serial Number |
2192-4333 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Incluye referencias bibliográficas e índice. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction -- Definitions, Social Media Types and Tools -- Social media Strategy and Return on Investment -- Online Advertising and Viral Campaigns -- Social Customer Relationship Management -- Search Engine Optimization -- Sentiment Analysis and Opinion Mining (Business Intelligence) -- Social Network Data and Predictive Mining (Business Intelligence) -- e-Recruitment -- Crowdfunding -- Legal and Ethical Issues in Social Media -- Wrap-up. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Este libro de texto de pregrado adopta la perspectiva de las organizaciones, no los individuos, y aclara el impacto de las redes sociales en sus diferentes departamentos o disciplinas, al tiempo que explora cómo las organizaciones usan las redes sociales para crear valor comercial. Para hacerlo, el libro persigue un enfoque multidisciplinario único, que abarca TI, marketing, recursos humanos y muchos otros campos. Los lectores se beneficiarn de una amplia selección de temas actuales, que incluyen: herramientas, tácticas y estrategias para las redes sociales, comunicación interna y externa, campañas de marketing viral, CRM social, marca del empleador, reclutamiento electrónico, optimización de motores de búsqueda, minería social, análisis de sentimientos , crowdfunding y cuestiones legales y éticas. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Administración industrial. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Tecnologías de la información y comunicación. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mercadeo. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Administración de recursos humanos |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Administración de medios. |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mercadeo. |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Comercio electrónico. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
SpringerLink (Online service) |
| 773 0# - HOST ITEM ENTRY |
|---|
| Title |
Springer eBooks |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://drive.google.com/file/d/1NuRVuMpjtjn-mHa62KTVuHyJ8rRwcc2Y/view?usp=sharing">https://drive.google.com/file/d/1NuRVuMpjtjn-mHa62KTVuHyJ8rRwcc2Y/view?usp=sharing</a> |
| Public note |
Dar click aqui para ver texto completo |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Libros electrónicos |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
