Detalles MARC
000 -LEADER |
fixed length control field |
04040nam a2200361 a 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
co-ctgiumayor |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20240708111608.0 |
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
fixed length control field |
m d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
cr cnu---uuuuu |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
190603s2019 s 000 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9783030130206 |
Qualifying information |
(electronic bk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
3030130207 |
Qualifying information |
(electronic bk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9783030130190 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
CO-CtgIUMC |
Language of cataloging |
spa |
Transcribing agency |
coctgiumc |
Modifying agency |
rda |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8342 |
Item number |
B174 |
245 00 - TITLE STATEMENT |
Title |
Social Marketing in Action |
Medium |
[electronic resource] : |
Remainder of title |
Cases from Around the World / |
Statement of responsibility, etc. |
Debra Z. Basil, Gonzalo Diaz-Meneses, Michael D. Basil, editors. |
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Cham : : |
Name of producer, publisher, distributor, manufacturer |
Springer,, |
Date of production, publication, distribution, manufacture, or copyright notice |
2019 |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Date of production, publication, distribution, manufacture, or copyright notice |
2019 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
1 recurso en línea (xxix, 462 p.) : |
Other physical details |
ill. (some col.) |
336 ## - CONTENT TYPE |
Content type term |
texto |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
computador |
Media type code |
c |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
recurso en línea |
Carrier type code |
cr |
Source |
rdacarrier |
490 0# - SERIES STATEMENT |
Series statement |
Springer texts in business and economics |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Incluye referencias bibliográficas e índice. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Part I: Understanding Social Marketing -- Chapter 1 The Big Picture in Social Marketing -- Chapter 2 The Fundamentals of Social Marketing -- Chapter 3 Research and Evaluation in Social Marketing -- Chapter 4 Theory in Social Marketing -- Chapter 5 A Brief History of Social Marketing -- Part II Social Marketing Cases: Social Welfare -- Chapter 6 Fun Ways to Engage with Rail Safety through the Dumb Ways to Die Social Marketing Campaign -- Chapter 7 The Second Life of Food -- Chapter 8 The Bank of Cancer Research -- Chapter 9 VCW of Social Impact in a Developing Country -- Chapter 10 Operation Red Nose -- Chapter 11 Social Marketing for the Reduction of Tax Evasion -- Chapter 12 Worn Wear -- Part III Social Marketing Cases: Health -- Chapter 13 Inculcating the Handwashing Habit through Social Marketing Among Poor Children in India -- Chapter 14 Social Marketing Campaigns for Healthier Eating Habits in France -- Chapter 15 Smile Train India -- Chapter 16 Enhancing Existing Communication Channels for Large-Scale Health Interventions -- Chapter 17 Saving Lives through Lifebuoy's "Help a Child Reach 5' Social Marketing Campaign -- Chapter 18 Behavior Change and Nutrition Education for Teenagers -- Chapter 19 Using Social Marketing to Promote Handwashing the Soap for a Healthier Vietnam -- Part IV: Social Marketing Cases: Environment -- Chapter 20 Using Social Marketing to Increase Bicycle Ridership to Major Events in Vancouver, Canada -- Chapter 21 Akureyri on the Verge -- Chapter 22 Vancouver Aquarium and World Wildlife Foundation's Great Canadian Shoreline Cleanup -- Chapter 23 Be the Street You Want to See -- Chapter 24 The Coulee Clean Up -- Chapter 25 Applying Social Marketing to Koala Conservation -- Part V Social Marketing Cases: Education -- Chapter 26 Co-creating a Sea Change Social Marketing Campaign for Ocean Literacy in Europe -- Chapter 27 Enhancing Health by Means of Massive Open Online Courses -- Chapter 28 Use of Social Marketing to Improve Science Teaching in Maharashtra, India 2014-2018 -- Chapter 29 A Case of Co-Created Social Marketing Campaign. |
520 ## - SUMMARY, ETC. |
Summary, etc. |
Este libro de texto proporciona a los estudiantes estudios de casos de mercadeo social del mundo real de diferentes países y regiones de todo el mundo, llevando a los estudiantes de la teoría del aula a la práctica. El objetivo principal es retratar claramente a los estudiantes pasos distintos e identificables que son esenciales para campañas exitosas de mercadeo social. Las prácticas básicas de mercadeo social se aplican a cada caso para ayudar a los estudiantes a dominar los principios de mercadeo social y aplicarlos a sus propias actividades de mercadeo social del mundo real con el fin de afectar el cambio social positivo. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Mercadeo social. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Basil, Debra Z. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Diaz-Meneses, Gonzalo. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Basil, Michael D. |
856 ## - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
<a href="https://drive.google.com/file/d/1BI0tPdmqkeeGTwKBaPaV3qW_98FI1Kty/view?usp=sharing">https://drive.google.com/file/d/1BI0tPdmqkeeGTwKBaPaV3qW_98FI1Kty/view?usp=sharing</a> |
Public note |
Dar click aqui para ver texto completo |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Libros electrónicos |
Source of classification or shelving scheme |
Dewey Decimal Classification |