Detalles MARC
| 000 -LEADER |
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| fixed length control field |
04034nam a2200409 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
co-ctgiumayor |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240715090459.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr cnu---uuuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
180907s2019 s 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9783319892924 |
| Qualifying information |
(electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
3319892924 |
| Qualifying information |
(electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9783319892900 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
3319892908 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CO-CtgIUMC |
| Language of cataloging |
spa |
| Transcribing agency |
coctgiumc |
| Modifying agency |
rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658 |
| Item number |
H516 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hennig-Thurau, Thorsten, |
| Dates associated with a name |
1967- |
| Relator term |
autor. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Entertainment science |
| Medium |
[electronic resource] : |
| Remainder of title |
data analytics and practical theory for movies, games, books, and music / |
| Statement of responsibility, etc. |
Thorsten Hennig-Thurau, Mark B. Houston. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Cham, Switzerland : : |
| Name of producer, publisher, distributor, manufacturer |
Springer,, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2019] |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
[2019] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 recurso en línea. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
texto |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computador |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
recurso en línea |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| File type |
text file |
| Encoding format |
PDF |
| Source |
rda |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Incluye referencias bibliográficas e índice. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Forget the "Nobody-Knows Anything" Mantra: It's Time for Entertainment Science! -- Products, Markets & Consumers -- The Business and Economics of Entertainment: The Fundamentals of Entertainment -- Why Entertainment Products Are Unique: Key Characteristics -- Why Entertainment Markets Are Unique: Key Characteristics -- Creating Value, Making Money: Essential Business Models for Entertainment Products -- The Consumption Side of Entertainment -- Managing & Marketing Entertainment -- What Makes an Entertainment Product a Hit?: Entertainment Product Decisions, Episode 1: The Quality of the Entertainment Experience -- Entertainment Product Decisions, Episode 2: Search Qualities and Unbranded Signals -- Entertainment Product Decisions, Episode 3: Brands as Quality Signals -- Entertainment Product Decisions, Episode 4: How to Develop New Successful Entertainment Products -- Entertainment Communication Decisions, Episode 1: Paid and Owned Channels -- Entertainment Communication Decisions, Episode 2: "Earned" Channels -- Entertainment Distribution Decisions -- Entertainment Pricing Decisions -- Integrating Entertainment Marketing: Creating Blockbusters and Niche Products by Combining Product, Communication, Distribution, and Pricing Decisions. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
La industria del entretenimiento ha estado dominada durante mucho tiempo por el lema del legendario guionista William Goldman "Nobody-Knows-Anything", que argumenta que el éxito es el resultado de la intuición y el instinto gerencial. Este libro desarrolla el caso de que la combinación de esa intuición con el análisis de datos y el conocimiento académico riguroso proporciona una fuente de ventaja competitiva sostenible: la misma receta para el éxito que está detrás del aumento de empresas como Netflix y Spotify, pero que también ha impulsado el éxito reciente de Disney. Al desbloquear un gran repertorio de estudios científicos de académicos de negocios y economistas del entretenimiento, los autores identifican factores, mecanismos y métodos esenciales que ayudan a que un nuevo producto de entretenimiento tenga éxito. Por lo tanto, el libro ofrece una alternativa oportuna a la toma de decisiones de "Nadie sabe" en la era digital: si bien combinar una buena idea con el análisis inteligente de datos y la teoría del entretenimiento no puede garantizar un éxito, aumenta de manera sistemática y sustancial la probabilidad de éxito en el entretenimiento industria. Entertainment Science está preparada para inspirar nuevas ideas entre gerentes, estudiantes de entretenimiento y académicos por igual. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Industria cultural |
| General subdivision |
Gestión. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Gestión industrial. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Investigación de mercados. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Negocios. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Big data. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Houston, Mark B., |
| Relator term |
autor. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://drive.google.com/file/d/1lx4y0n1o2xQhqgQa1Dey-qXVw9IWBsWP/view?usp=sharing">https://drive.google.com/file/d/1lx4y0n1o2xQhqgQa1Dey-qXVw9IWBsWP/view?usp=sharing</a> |
| Public note |
Dar click aqui para ver texto completo |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Libros electrónicos |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
