Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
03455nam a2200409 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
co-ctgiumayor |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240716075635.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr cnu---uuuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180416s2018 s 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9783662553817 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CO-CtgIUMC |
| Language of cataloging |
spa |
| Transcribing agency |
coctgiumc |
| Modifying agency |
rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.812 |
| Item number |
K963 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kumar, V., |
| Relator term |
autor. |
| Relationship |
aut. |
| -- |
http://id.loc.gov/vocabulary/relators/aut |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Customer relationship management |
| Medium |
[electronic resource] : |
| Remainder of title |
Concept, strategy, and tools / |
| Statement of responsibility, etc. |
by V. Kumar, Werner Reinartz. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Tercera edicion. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Berlin, Heidelberg : : |
| Name of producer, publisher, distributor, manufacturer |
Springer Berlin Heidelberg : : |
| -- |
Imprint: Springer,, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2018 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
2018 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
XXV, 411 páginas. 115 illus. in color. : |
| Other physical details |
online resource. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
texto |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computador |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
recurso en línea |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| File type |
text file |
| Encoding format |
PDF |
| Source |
rda |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Springer Texts in Business and Economics, |
| International Standard Serial Number |
2192-4333 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Incluye referencias bibliográficas e índice. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
CRM: Conceptual Foundation: Strategic CRM Today -- Concepts of Customer Value -- Strategic CRM: Strategic CRM -- Implementing the CRM Strategy -- Analytical CRM: Customer Analytics Part I -- Customer Analytics Part II -- Data Mining -- Using Databases -- Operational CRM: Software Tools and Dashboards -- Loyalty Programs: Design and Effectiveness -- Campaign Management -- Impact of CRM on Marketing Channels -- CRM Issues in the Business-To-Business Context -- Customer Privacy Concerns and Privacy Protective Responses -- CRM in Social Media -- Advances in CRM Applications: Applications of CRM in B2B and B2C Scenarios Part II -- Future of CRM. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Este libro presenta una extensa discusión sobre los aspectos estratégicos y tácticos de la gestión de la relaciún con el cliente tal como la conocemos hoy. Ayuda a los lectores a obtener una comprensión integral de la estrategia, los conceptos y las herramientas de CRM y proporciona todos los pasos necesarios para administrar las relaciones rentables con los clientes. En todo momento, el libro enfatiza una comprensión clara del valor económico para el cliente como el concepto gua para las decisiones de marketing. Exhaustivos estudios de casos, mini casos e ilustraciones del mundo real bajo el título "CRM en el trabajo" aseguran que el material sea altamente accesible y aplicable, y ayudan a abordar problemas gerenciales clave, estimular el pensamiento y alentar la resolución de problemas. El libro es un compañero de aprendizaje completo y actualizado para estudiantes avanzados de pregrado, estudiantes de maestría y ejecutivos que desean una visión detallada y conceptualmente sólida del campo de CRM. La nueva edición proporciona una perspectiva actualizada sobre los últimos resultados de investigación e incorpora el impacto de la transformación digital en el dominio CRM. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Administración de relaciones con el cliente. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Big data. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Liderazgo. |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Estrategia de negocios. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Reinartz, Werner., |
| Relator term |
autor. |
| Relationship |
aut. |
| -- |
http://id.loc.gov/vocabulary/relators/aut |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
SpringerLink (Online service) |
| 773 0# - HOST ITEM ENTRY |
|---|
| Title |
Springer eBooks |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://drive.google.com/file/d/1xm4j1ut4wOQJzv_InvdSOOkOAJmqdqsI/view?usp=sharing">https://drive.google.com/file/d/1xm4j1ut4wOQJzv_InvdSOOkOAJmqdqsI/view?usp=sharing</a> |
| Public note |
Dar click aqui para ver texto completo |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Libros electrónicos |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
