Marketing Turístico / (Registro nro. 83278)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00989nam a22002895i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 7052 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240210191829.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 991231s2011 000 0 d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-84-8322-740-4 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-84-8322-808-1 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CO-CtgIUMC |
| Language of cataloging | spa |
| Transcribing agency | coctgiumc |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | M345 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing Turístico / |
| Statement of responsibility, etc. | Philip Kotler, Jesús García de Madarriaga Miranda...[et.al]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5 Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Madrid : |
| Name of publisher, distributor, etc. | Pearson Educación, |
| Date of publication, distribution, etc. | 2011. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | 20160223 10:25:15 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 797 páginas : |
| Other physical details | ilustración. |
| 500 ## - GENERAL NOTE | |
| General note | Comprensión del proceso de marketing turístico, Diseño de una estrategia, y Desarrollo del mix, Marketing Turístico. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Administración de mercadeo turístico. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Turismo |
| General subdivision | Mercadeo. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | García De Madarriaga Miranda, Jesús. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Flores Zamora, Javier. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bowen, John T. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Makens, James C. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Institución Universitaria Mayor de Cartagena - Sede Avenida | Institución Universitaria Mayor de Cartagena - Sede Avenida | 02/11/2024 | 658.8 M345 | 008135 | 05/06/2025 | 02/11/2024 | Libros | ||||||
| Institución Universitaria Mayor de Cartagena - Sede Centro | Institución Universitaria Mayor de Cartagena - Sede Centro | 02/11/2024 | 658.8 M345 | 008133 | 05/06/2025 | 02/11/2024 | Libros | ||||||
| Institución Universitaria Mayor de Cartagena - Sede Avenida | Institución Universitaria Mayor de Cartagena - Sede Centro | 02/11/2024 | 1 | 658.8 M345 | 008134 | 05/06/2025 | 02/11/2024 | Libros | 03/27/2025 |