Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01961nam a22003735i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
6031 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240210191828.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
050626s2004 sp am 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-84-205-3895-2 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CO-CtgIUMC |
| Language of cataloging |
spa |
| Transcribing agency |
coctgiumc |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
K848m |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing para turismo / |
| Statement of responsibility, etc. |
Philip Kotler, John Bowen, James Makens ; coautores Ramón Rufín Moreno, Ma. Dolores Reina Paz ; traducción Cristina Bell , Elena Blázquez, Raquel Nieto. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3 ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Madrid : |
| Name of publisher, distributor, etc. |
Pearson Educación, |
| Date of publication, distribution, etc. |
2004. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
20110527 16:59:57 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
565 páginas : |
| Other physical details |
il., fonodiscos ; |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Pearson Educación |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Incluye bibliografías e índice/Título original. Marketing for hospitality and tourism. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Que es el marketing turístico?. El marketing en el sector turístico. Dirección de marketing. El futuro del marketing. Marketing de servicio. El papel del marketing en la planeación estratégica. El entorno del marketing. Análisis del comportamiento del comprador. Análisis de mercado entre organizaciones. Segmentación de mercados y posicionamiento. Diseño y gestión de producto. Marketing interno. Fijación de precios de los productos. canales de distribución. Promoción de productos. marketing en internet. La venta profesional. Marketing de destinos turísticos. |
| 590 4# - LOCAL NOTE (RLIN) |
|---|
| Local note |
Compra/007216/ |
| -- |
18.000/Ediciones América/23-03-2011 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Turismo |
| General subdivision |
Mercadeo de servicios. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mercadeo turístico |
| General subdivision |
Planificación. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mercadeo turístico |
| General subdivision |
Técnicas de mercadeo. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Makens, James. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Moreno, Ramón Rufín. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Reina Paz, María Dolores. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bowen, John. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Blázquez, Elena, |
| Relator term |
traductor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Nieto, Raquel, |
| Relator term |
traductor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fayerman Aragón, David, |
| Relator term |
editor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bell , Cristina, |
| Relator term |
traductor. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Libros |
