Marketing internacional / (Registro nro. 83274)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01105nam a22002895i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 5976 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240210191828.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050630s2008 mx a 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-970-686-827-5 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 970-686-827-5 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CO-CtgIUMC |
| Language of cataloging | spa |
| Transcribing agency | coctgiumc |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | C998 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Czinkota, Michael R. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing internacional / |
| Statement of responsibility, etc. | Michael R. Czinkota, Ilkka A. Ronkainen ; traducción Erika M. Jasso Hernán D'Borneville ; revisión técnica Ma. Estela Tena Loeza. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8 ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México : |
| Name of publisher, distributor, etc. | Cengage Learning, |
| Date of publication, distribution, etc. | 2008. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | 20110518 15:40:41 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 646 páginas : |
| Other physical details | ilustración. |
| 500 ## - GENERAL NOTE | |
| General note | Incluye bibliografía e índice/Título original : International marketing. |
| 590 4# - LOCAL NOTE (RLIN) | |
| Local note | Compra/007283/Ediciones América/ |
| -- | 04.000/23-03-2011 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercado de exportación |
| General subdivision | Comercio internacional. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadeo |
| General subdivision | Comercio exterior. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ronkainen, Ilkka A. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tena Loeza, María Estela, |
| Relator term | revisión. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jasso Hernán D'Borneville, Erika M., |
| Relator term | traductor. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Institución Universitaria Mayor de Cartagena - Sede Centro | Institución Universitaria Mayor de Cartagena - Sede Centro | 02/11/2024 | 658.8 C998 | 007283 | 05/06/2025 | 02/11/2024 | Libros |