Marketing internacional de lugares y destinos : (Registro nro. 83271)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01286nam a22003375i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 6038 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240210191828.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050629s2007 mx a 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 970-26-0852-X |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CO-CtgIUMC |
| Language of cataloging | spa |
| Transcribing agency | coctgiumc |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | M345 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip, |
| Dates associated with a name | 1931- |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing internacional de lugares y destinos : |
| Remainder of title | estrategias para la atracción de clientes y negocios en Latinoamérica / |
| Statement of responsibility, etc. | Philip Kotler ... [et al.] ; traducción Víctor Campos Olguín ; revisión técnica Matthew G. Whitehouse. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México : |
| Name of publisher, distributor, etc. | Pearson Educación, |
| Date of publication, distribution, etc. | 2007. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | 20110530 15:36:41 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 380 páginas : |
| Other physical details | ilustración. |
| 500 ## - GENERAL NOTE | |
| General note | Incluye bibliografía e índice. |
| 590 4# - LOCAL NOTE (RLIN) | |
| Local note | Compra/007208/ |
| -- | 0.000/Ediciones América/23-03-2011 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercado de exportación |
| Geographic subdivision | América Latina. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Promoción industrial |
| Geographic subdivision | América Latina. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Inversiones |
| Geographic subdivision | América Latina. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Turismo |
| Geographic subdivision | América Latina. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Turismo |
| Geographic subdivision | Caribe (Región) |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Campos Olguín, Víctor, |
| Relator term | traductor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Whitehouse, Matthew G, |
| Relator term | revisión. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gertner, David. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rein, Irving. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Haider, Donald. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Institución Universitaria Mayor de Cartagena - Sede Centro | Institución Universitaria Mayor de Cartagena - Sede Centro | 02/11/2024 | 1 | 658.8 M345 | 007208 | 05/06/2025 | 05/02/2024 | 02/11/2024 | Libros |