Marketing global / (Registro nro. 83269)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00956nam a22002895i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 6194 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240210191828.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050705s1997 ck aij 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 84-89660-18-2 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CO-CtgIUMC |
| Language of cataloging | spa |
| Transcribing agency | coctgiumc |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | K243 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keegan, Warren J. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing global / |
| Statement of responsibility, etc. | Warren J. Keegan ; traducción Esmé Frances Prentice, Diego Cano Soler ; revisión técnica Carlo M. Gallucci. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5 ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Madrid : |
| Name of publisher, distributor, etc. | Prentice-Hall Iberia, |
| Date of publication, distribution, etc. | 1997. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 532 páginas. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Marketing global. Serie ; |
| Volume/sequential designation | Quinta edición |
| 500 ## - GENERAL NOTE | |
| General note | Incluye Bibliografía, índice. |
| 503 4# - BIBLIOGRAPHIC HISTORY NOTE (BK CF MU) [OBSOLETE] | |
| Bibliographic history note | Madrid, 1997 - Marketing global. 5 ed |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadeo. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Prentice, Esmé Frances, |
| Relator term | traductor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cano Soler, Diego, |
| Relator term | traductor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gallucci, Carlo M., |
| Relator term | revisión técnica. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Total renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Institución Universitaria Mayor de Cartagena - Sede Centro | Institución Universitaria Mayor de Cartagena - Sede Centro | 02/11/2024 | 1 | 2 | 658.8 K243 | 007476 | 05/06/2025 | 09/17/2024 | 02/11/2024 | Libros |