Marketing contemporáneo / (Registro nro. 83264)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00811nam a22002535i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 7115 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240210191828.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050704s2012 mx 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-607-481-712-6 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CO-CtgIUMC |
| Language of cataloging | spa |
| Transcribing agency | coctgiumc |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | K969 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kurtz L., David. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing contemporáneo / |
| Statement of responsibility, etc. | David L. Kurtz; Louis E. Boone. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México : |
| Name of publisher, distributor, etc. | Cengage Learning, |
| Date of publication, distribution, etc. | 2012. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | 20160315 08:05:54 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 669 páginas : |
| Other physical details | ilustración. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadeo |
| General subdivision | Estrategias de mercadeo. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadeo |
| General subdivision | Canales de comercialización. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Boone, Louis E., |
| Dates associated with a name | coautor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mauri Hernández, Martha Elsa, |
| Dates associated with a name | traductor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Treviño Rosales, Magda Elizabeth, |
| Dates associated with a name | traductor. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Institución Universitaria Mayor de Cartagena - Sede Avenida | Institución Universitaria Mayor de Cartagena - Sede Avenida | 02/11/2024 | 658.8 K969 | 008674 | 05/06/2025 | 02/11/2024 | Libros | |||||
| Institución Universitaria Mayor de Cartagena - Sede Centro | Institución Universitaria Mayor de Cartagena - Sede Centro | 02/11/2024 | 658.8 K969 | 008673 | 05/06/2025 | 02/11/2024 | Libros |