Gerencia de marketing : (Registro nro. 82532)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00833nam a22002655i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 4844 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240210191743.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050620s1998 ck a 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 958-600-828-2 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CO-CtgIUMC |
| Language of cataloging | spa |
| Transcribing agency | coctgiumc |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.81 |
| Item number | G946 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Guiltinan, Joseph P. |
| 245 10 - TITLE STATEMENT | |
| Title | Gerencia de marketing : |
| Remainder of title | estrategias y programas / |
| Statement of responsibility, etc. | Joseph P. Guiltinan...[et al.]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6 ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bogotá : |
| Name of publisher, distributor, etc. | MacGraw-Hill, |
| Date of publication, distribution, etc. | 1998. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | 20090730 00:00:00 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 470 páginas : |
| Other physical details | ilustración; |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Administración de mercado |
| General subdivision | Directores de compañías. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercado. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ávila de Barón, Cecilia, |
| Relator term | traductor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Madden, Thomas J. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Paul, Gordon. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pérez Cifuentes, Gabriel, |
| Dates associated with a name | revisión. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Institución Universitaria Mayor de Cartagena - Sede Avenida | Institución Universitaria Mayor de Cartagena - Sede Avenida | 02/11/2024 | 658.81 G946 | 006254 | 05/06/2025 | 02/11/2024 | Libros | ||||||
| Institución Universitaria Mayor de Cartagena - Sede Avenida | Institución Universitaria Mayor de Cartagena - Sede Avenida | 02/11/2024 | 658.81 G946 | 006255 | 05/06/2025 | 02/11/2024 | Libros | ||||||
| Institución Universitaria Mayor de Cartagena - Sede Centro | Institución Universitaria Mayor de Cartagena - Sede Centro | 02/11/2024 | 658.81 G946 | 006252 | 05/06/2025 | 02/11/2024 | Libros | ||||||
| Institución Universitaria Mayor de Cartagena - Sede Centro | Institución Universitaria Mayor de Cartagena - Sede Centro | 02/11/2024 | 1 | 658.81 G946 | 006253 | 05/06/2025 | 02/11/2024 | Libros | 04/08/2024 |