Fundamentos de Marketing / (Registro nro. 82478)
[ vista simple ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00826nam a22002175i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 6193 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240210191741.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050705s1996 ck adib 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 970-10-0894-4 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CO-CtgIUMC |
| Language of cataloging | spa |
| Transcribing agency | coctgiumc |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | S792 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stanton, William J. |
| 245 10 - TITLE STATEMENT | |
| Title | Fundamentos de Marketing / |
| Statement of responsibility, etc. | William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Rosa María Rosas Sánchez ; revisión técnica Ezequiel Teyssier Mont, Salvador Mercado Villagra. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Edición: 10a. ed. Edición: 10a. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México ; Santa Fe de Bogotá : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 1996. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | 20130409 15:35:06 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 885 p... : |
| Other physical details | il., gráficas, escudos de armas, map. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadeo |
| General subdivision | Fundamentos teóricos de mercadeo. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Institución Universitaria Mayor de Cartagena - Sede Centro | Institución Universitaria Mayor de Cartagena - Sede Centro | 02/11/2024 | 1 | 658.8 S792 | 007477 | 05/06/2025 | 02/29/2024 | 02/11/2024 | Libros |