Fundamentos de marketing / (Registro nro. 82476)
[ vista simple ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01001nam a22002655i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 5993 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240210191741.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050625s2003 mx ad 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 970-26-0400-1 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CO-CtgIUMC |
| Language of cataloging | spa |
| Transcribing agency | coctgiumc |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | K848f |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 245 10 - TITLE STATEMENT | |
| Title | Fundamentos de marketing / |
| Statement of responsibility, etc. | Philip Kotler, Gary Armstrong ; traducción Roberto Escalona García. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6 ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México : |
| Name of publisher, distributor, etc. | Pearson Educación |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | 20110616 09:09:13 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 589 páginas : |
| Other physical details | il., diagramas ; |
| 490 1# - SERIES STATEMENT | |
| Series statement | Aárea Universitarios |
| 500 ## - GENERAL NOTE | |
| General note | Incluye bibliografía e índice/Traducción autorizada de la edición en idioma inglés, titulada: marketing: an introduction. |
| 590 4# - LOCAL NOTE (RLIN) | |
| Local note | Compra/007292/ |
| -- | 9.000/Ediciones América/23-03-2011 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadeo |
| General subdivision | Análisis de mercado |
| -- | Administración de mercadeo |
| -- | Promoción de ventas. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Escalona García, Roberto, tr. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Institución Universitaria Mayor de Cartagena - Sede Centro | Institución Universitaria Mayor de Cartagena - Sede Centro | 02/11/2024 | 658.8 K848f | 007292 | 05/06/2025 | 02/11/2024 | Libros |