Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01121nam a22002775i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
6026 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240210191740.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
050701s2009 mx ad 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-607-442-287-0 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CO-CtgIUMC |
| Language of cataloging |
spa |
| Transcribing agency |
coctgiumc |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
H430 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hernández Garnica, Clotilde. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Fundamentos de marketing / |
| Statement of responsibility, etc. |
Clotilde Hernández Garnica, Claudio Alfonso Mau Bert Viveros ; revisión técnica Adriana Estrada, María de los Ángeles Ramos Solano, María del Pilar Palomar Fuentes. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
México : |
| Name of publisher, distributor, etc. |
Prentice Hall, |
| Date of publication, distribution, etc. |
Pearson. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
2011 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
490 páginas : |
| Other physical details |
il., diagramas ; |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Incluye bibliografías. |
| 590 4# - LOCAL NOTE (RLIN) |
|---|
| Local note |
Compra/007222/ |
| -- |
8.000/Ediciones América/23-03-2011 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mercadeo |
| General subdivision |
Análisis de mercado |
| -- |
Administración de mercado |
| -- |
Promoción de ventas. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Maubert Viveros, Claudio Alfonso. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Estrada, Adriana, rev. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ramos Solano, María de los Ángeles, rev. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Palomar Fuentes, María del Pilar, rev. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Guerrero Rosas, Pablo Miguel, ed. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Libros |
