La dirección en marketing / (Registro nro. 81890)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00805nam a22002415i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2504 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240210191709.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050528s1975 sp 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 84-7038-136-7 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CO-CtgIUMC |
| Language of cataloging | spa |
| Transcribing agency | coctgiumc |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | L19d |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lazo, Héctor. |
| 245 13 - TITLE STATEMENT | |
| Title | La dirección en marketing / |
| Statement of responsibility, etc. | por Héctor Lazo y Arnold Corbin ; traducción de Jaime Vicens Carri. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Barcelona : |
| Name of publisher, distributor, etc. | Francisco Casanovas |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | 20090730 00:00:00 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 3 T. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | v. 1 Fases preliminares. -- v. 2 La dirección en las funciones específicas del marketing. -- v. 3 Elementos de administración general. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercados. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadeo. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Corbin, Arnold. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Vicens Carri , Jaime, tr. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Institución Universitaria Mayor de Cartagena - Sede Avenida | Institución Universitaria Mayor de Cartagena - Sede Avenida | 02/11/2024 | 658.8 L19d | 004632 | 05/06/2025 | 02/11/2024 | Libros | |||||
| Institución Universitaria Mayor de Cartagena - Sede Avenida | Institución Universitaria Mayor de Cartagena - Sede Avenida | 02/11/2024 | 658.8 L19d | 004633 | 05/06/2025 | 02/11/2024 | Libros | |||||
| Institución Universitaria Mayor de Cartagena - Sede Avenida | Institución Universitaria Mayor de Cartagena - Sede Avenida | 02/11/2024 | 658.8 L19d | 004634 | 05/06/2025 | 02/11/2024 | Libros |