Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
00816nam a22002535i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
6198 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240210191641.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
991231s1997 sp ida 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
968-880-617-x |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CO-CtgIUMC |
| Language of cataloging |
spa |
| Transcribing agency |
coctgiumc |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
SPA |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.834 |
| Item number |
S333 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schiffman, León G. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Comportamiento del consumidor / |
| Statement of responsibility, etc. |
Leon G. Schiffman; Leslie Lazar Kanuk. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Mexico : |
| Name of publisher, distributor, etc. |
Bogotá, |
| Date of publication, distribution, etc. |
1997. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
20130416 09:28:52 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
684 páginas. : |
| Other physical details |
escudos de armas, diagramas, il. ; |
| 500 ## - GENERAL NOTE |
|---|
| General note |
ndice, glosario, bibliografía, apendice. |
| 503 4# - BIBLIOGRAPHIC HISTORY NOTE (BK CF MU) [OBSOLETE] |
|---|
| Bibliographic history note |
5 ed. Impreso en Mexico \ Printed in Mexico, 1997 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Comportamiento del consumidor. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Segmentación del mercado. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lazar Kanuk, Leslie. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Libros |
