Data base marketing analyzing and managing customers /
Blattberg, Robert C., 1942-
Data base marketing analyzing and managing customers / [electronic resource] : Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin. - 1 recurso en línea (xxiv, 871 p.) : ilustraciones en color. - International series in quantitative marketing, 18 0923-6716 ; .
Description based on print version record.
Incluye referencias bibliográficas e índice.
Restricted to users at subscribing institutions.
Mode of access: World Wide Web.
9780387725796 9780387725789 (hbk)
Perfíl del consumidor.
Bases de datos en mercadeo.
658.872 / B644
Data base marketing analyzing and managing customers / [electronic resource] : Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin. - 1 recurso en línea (xxiv, 871 p.) : ilustraciones en color. - International series in quantitative marketing, 18 0923-6716 ; .
Description based on print version record.
Incluye referencias bibliográficas e índice.
Restricted to users at subscribing institutions.
Mode of access: World Wide Web.
9780387725796 9780387725789 (hbk)
Perfíl del consumidor.
Bases de datos en mercadeo.
658.872 / B644