Database marketing analyzing and managing customers /
Blattberg, Robert C., 1942-
Database marketing analyzing and managing customers / [electronic resource] : Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin. - New York : Springer, 2008. 2008. - xxiv, 871 páginas : ilustraciones en color. - International series in quantitative marketing, 18 0923-6716 ; .
Description based on print version record.
Incluye referencias bibliográficas e índice.
Restricted to users at subscribing institutions.
Mode of access: World Wide Web.
9780387725789 (hbk) 9780387725796
Perfíl del consumidor.
Bases de datos en mercadeo.
658.872
Database marketing analyzing and managing customers / [electronic resource] : Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin. - New York : Springer, 2008. 2008. - xxiv, 871 páginas : ilustraciones en color. - International series in quantitative marketing, 18 0923-6716 ; .
Description based on print version record.
Incluye referencias bibliográficas e índice.
Restricted to users at subscribing institutions.
Mode of access: World Wide Web.
9780387725789 (hbk) 9780387725796
Perfíl del consumidor.
Bases de datos en mercadeo.
658.872